t it’s core the internet is about bringing people together, the intersection of multiple parties in a single virtual location. To us Aggregation sites are built on that very essence, so when i hear “Aggregation sites are created by people that couldn’t cut it themselves,” i question that person’s motive on the internet.   We are an aggregation site, and we are proud of it.  This is our contribution to the web

Aggregation is all about bringing together relevant information to people that have similar interests.  If you look at The Wizard of Oz the reason Dorthy, the Tin Man, Cowardly Lion and the Scarecrow came together was for the achievement of the same goal, reaching the Wizard.

The ironic thing about DailyRed is that we are not only aggregating deals from other sites we are aggregating aggregation deals.  Let me explain, collective buying is all about coming together in one place to get the best deal, i.e. Aggregation.

Lots of sites fear aggregation and treat them as competitors but aggregation sites act as the gatekeeper to the sites with the actual content.  Some of the most successful sites/web concepts are aggregators:

• All Search Engine – don’t actually contain content just the gatekeepers
• Newspapers – Although each adds its own content most “International” sections are composed of externally written articles.  Just take a look at the Metro you read everyday
• Torrents – Bringing together people to share illegal content
• Feed readers like Google News, iGoogle, Yahoo homepage